Promotional Design and Purchase Behaviour in E-Commerce: a Qualitative Analysis of Students’ Responses to Discounts and Coupons
Saheed Olaitan Olayinka, and Greg Ezeah
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122 articles found
Mass Media Representation and Gender-Inclusive Leadership in Public Policy Formulation in Nigeria
Peace Oyindamola Adekunle and Habsat Joyce Imhanobe
View complete issue →Gender Roles, Media Framing, and Access to Healthcare in Nigeria: Implications for Inclusive Societies
Emiyebi Ayeade and Habsat Joyce Imhanobe
View complete issue →Digital Media Literacy and Leadership Opportunities Among Young Women in Rural Nigeria: a Study of Ilaje LGA
Adesuyi Muyiwa Adewale and Habsat Joyce Imhanobe
View complete issue →Artificial Intelligence (AI) Adoption in Nigerian Public Relations: Challenges and Opportunities
Romoke Omowumi Onijamowo, and Greg H. Ezeah
View complete issue →Invasion of Privacy in an Unregulated Media Echo Chamber: History, Trends, Inhibitions, Challenges, and Implications for the Nigerian Society
Obinna Johnkennedy Chukwu, and Rosemary Ikeme
View complete issue →Assessing the Persuasive Impact of Cowrywise's Fear of Missing Out (FOMO) Strategy on Undergraduates’ Financial Engagements
Ngozi Obiageli Osueke
View complete issue →Influence of Fake Online Product Reviews on Consumer Purchase Decisions Among Students of Osun State Polytechnic, Iree
Adebank Oyeladun Olujinmi, and Greg Ezeah
View complete issue →Awareness, Enrolment and Productivity Outcomes Associated with Health Insurance Participation Among Civil Servants in Delta State, Nigeria: a Cross-Sectional Study
Emmanuel Onyeisi Morka
View complete issue →Ethical Leadership and Inclusivity in Education: Pathways to Promoting Equity and Diversity
Donwilliams Onyenankeya Onwubuche
View complete issue →Influence of Foreign Football League Matches on Online Game Betting in Obiaruku Delta State
Frederick Kparoboh Edike, and Spencer Glory Oromena Okpighe
View complete issue →Examining Audience Perception of CBN Sabimoni's Communication Tactics in Enhancing Financial Inclusion in Abuja, Nigeria
Anthony Igyuve, Philip Umaru and Mayowa Adebayo
View complete issue →Audience Perception of the Impact of Blogging Sites on News Consumption Habits in Nigeria
Clever Alawari, Rosemary Ebiere Governor
View complete issue →The Yahooism Phenomenon in Nigeria: Tracing Its Historical Development, Social Media Propagation, and Consequences for Culture, Economy, and Nigeria's External Relations
Blessed Frederick Ngonso, Amah Maclean Williams, Latifah Efua Anavberokhai, Onyedikachi Stanley Onovo, Uche Benedict Uriah
View complete issue →Media Framing of Political Campaigns and Citizens' Mobilisation for 2023 Elections in Akwa Ibom State, Nigeria
Bassey Esuk Bassey, and Sogbeba Samuel Dokubo
View complete issue →The Role of Cultural Norms in Shaping Gender-Responsive Healthcare Communication in Nasarawa State
Wamu Ishaya Maga, Tsegyu Santas, Sunday Ogbu Igbaba
View complete issue →Crisis Communication Management: Lessons from Global Events
Onyinyechi Assumpta Ezemba
View complete issue →Security Implication of Abusive Exchanges on WhatsApp Among Kwankwasiyya and Gandujiyya Supporters Prior to the Supreme Court Judgment on the 2023 Gubernatorial Election in Kano
Almansur Ado Sani, Muhammad Nurudden Musa
View complete issue →Impact Assessment of Select UNDP Advocacy Programmes on the Living Standard of Rural Dwellers in the Federal Capital Territory, Abuja
Chidinma Obianuju Iwuoha, Sani Rabiu Mohammad
View complete issue →Assessing the Integration of Public Relations Managers into the Management Team of Corporate Organizations in Nigeria
Favour Ojochenemi Adama, Olanrewaju Gladys Kossi, Richard Okujeni, John Vendaga, Desmond Onyemechi Okocha
View complete issue →Fake News and Public Trust in Online Media: a Study of Abuja, Nigeria
Tochi Oputa, Tsegyu Santas, Anthony Igyuve
View complete issue →Adoption and Utilisation of Artificial Intelligence Use (AI) in News Production by Select Broadcast Media Houses in FCT-Abuja
Kelechi Ethelda Azubuike, Kaior Samuel Akpede, Muhammad Sani Rabiu
View complete issue →Application of Artificial Intelligence in the Learning and Practice of Journalism in Nigeria
Chidinma Jane Okosun, Anthony Obogai
View complete issue →Assessment of Broadcast Media as a Tool for the Promotion of Developmental Projects in Rivers
Flora Kemi Duke-Sunny
View complete issue →Understanding User Attitudes and Perceptions towards Netflix Recommendation Algorithm
Omobolaji Tosin Igein
View complete issue →Digital Transformation in Multimedia Operations in Nigeria: a Critical Analysis (a Study of Benin Journalists' Perception)
Abdulazeez Isah, Omachi Umar Jibrin, Aisha Egwa, Victor Ehiagwina
View complete issue →Select Nigerian Universities Mass Communication Lecturers' Perception on Communication, Gender and Marriage
Fidelia Aiseosa Osifo, Osemhantie Amos Okhueleigbe
View complete issue →Assessment of Management Approaches in Select Television Stations in Abuja
Tsekus Blessing Iveren, Anthony Igyuve, Samuel Akpede
View complete issue →Students' Perception of Blogosphere as Credible News Source (a Study of Delta State University Abraka and Delta State Polytechnic Ogwash-Ukwu)
Uzoma Christian Igwe
View complete issue →Exploring the Impact of Technology on Intercultural Communication Among Remote Workers in Osogbo, Osun State
Omobolaji Tosin Igein
View complete issue →Community Radio and Its Pivotal Role in the Developmental Efforts through Programming
Bernice Oluwalanu Sanusi, Enoch Abimbola Opaleke, Riliwan Akinlabi Akinola
View complete issue →Historical Antecedents of Fake News and the Phenomenon of Social Media Misinformation in South Africa and Nigeria
Ayo Elebute, Daniel Ewomazino Akpor, Chukwuma Nwosu, Jacob Olawuyi, Olayinka Daramola
View complete issue →Influencer Marketing Strategies and Consumer Behaviour of Undergraduate Students in Select Tertiary Institutions in Nasarawa State
Ufada Elizabeth Esu, Anthony Ogande, Santas Tsegyu
View complete issue →Uses and Gratification of Social Media “TikTok” and Influence on Academic Performance of Students' Users
Bernice Oluwalanu Sanusi, Oluwakemi Khadijat Kuye-Aremu
View complete issue →Impact of Social Media on News Gathering and News Delivery in Nigeria: a Case Study of the Nigerian Tribune
Stephen Ojochegbe Oma-Ofozor, Ignatus Achilike Njoku
View complete issue →University Students’ Perceptions of Digital Media's Role in Mental Health Information and Communication in Delta State, Nigeria
Josephine Obiajulu Omoruyi, Taremi Faith Kerebi
View complete issue →Audience Attitudes and Responses to Media Campaign for Good Governance and Economic Development in Nigeria
Elegionu Idris Jibril, Wilfred Oritsesan Olley, Ewomazino Daniel Akpor
View complete issue →Mass Media Campaigns and Electorate's Choice of Candidates During Elections
Johnson Aleogho Nasamu, Daniel Ekhareafo, Ezekiel Shegun Asemah
View complete issue →From Roman Fora to Twitter Storms: Julius Caesar, Media Influence, and the Evolution of Political Narratives in Interpretive Journalism
Nicholas Omoko, Osemhantie Amos Okhueleigbe
View complete issue →Exploring the Role of Social Media, Political Communication, and Participation in Democracies: the Nigerian Experience
Samson Ighiegba Omosotomhe, Zekeri Ikelebe Alasa
View complete issue →Influence of Mass Media on the Growth of Agriculture in Nigeria: a Study of Ika South Local Government Area, Delta State
Maureen Ugbome
View complete issue →Assessing Social Media Marketing on the Growth of Electronic Commerce: a Study of Ajebomarket
Ahmed Abdullahi Tonga, Ajuma Ogwo, Friday Bernard Obaje
View complete issue →The Influence of X on Voter Engagement and Candidate Image Building During the 2024 Edo State Gubernatorial Elections
Esther Oghenerukevwe Esirorie, Wilfred Oritsesan Olley, & Ewomazino Daniel Akpor
View complete issue →Cell Phone Usage by Couples: Issues, Potentials and Challenges
Nkem Lucy Iloduba
View complete issue →Influence of Sobi F.m’s Apero Mekunu on Formation of Public Opinion Among Listeners in Ilorin Metropolis, Kwara State
Olutobi Michael Folorunsho, Adebayo Ezekiel Adekunle, Mumeen Tunde Adegboye, & Oche Okeson Onu
View complete issue →Assessing Police Brutality and Perception of Youths’ Usage of Social Media (the End SARS Protest Experience in Nigeria)
Tina. C. Touitou, Oliver Uzonna Ngwoke, Helen O.C. Ambassador-Brikins, & Dennis O. Abutu
View complete issue →Political Mobilisation and Low Voter Turnout: a Comparative Review of Campaign Strategies in Nigeria’s 2023 Presidential Election
Momoh Usman, Daniel Ofomegbe Ekhareafo, & Ezekiel Shegun Asemah
View complete issue →Citizens’ Pro- and Anti-Government Megaphoning During the COVID-19 Lockdown in Nigeria: the Roles of Involvement and Constraint Recognition
Oluwaseun Ayomipo, Rasheed Adebiyi, & Ayobami Ojebode
View complete issue →Framing Climate Change in Solutions Journalism Stories: a Comparative Analysis of Selected Nigerian and International Media Platforms
Ismail Durojaye Oladosu, Jide Peter Jimoh, Olalekan Hassan, and Rasheed Ademola, Adebiyi
View complete issue →Perspectives of Media Producers and Cultural Critics on Glocalisation and Cultural Diversity in Nigerian Entertainment Industry
Agnes Joe Shaibu, and Oluwajuwonlo Emmanuel Ayanwale
View complete issue →Social Media Influencers and Youths’ Attitudes to Hard Drug Use in Ilorin South LGA
Victor Olusegun Babatunde, Damilare Ayinla Alafara, and Tosin Adeogun
View complete issue →The Impact of Investigative Journalism on Corruption Among Political Office Holders: a Nigerian Contextual Analysis
Lois Otse Adams-Osigbemhe and Itua Fred Odianosen
View complete issue →Political Awareness for Credible Election: an Examination of Traditional Communication Systems in Rivers State
Flora Kemi Duke-Sunny
View complete issue →Assessment of Media Narratives in Nigeria's Basic Education: Unraveling the Tension and Challenges at the Nexus of Religion and Education
Unigwe Ifeyinwa, Okika Nnaemeka and Airen Melody
View complete issue →Beyond Tokenism in Nigeria: Strategies for Authentic Representation of Diversity in Media
Gbadebo, S.A., Aro, A.K., Adeoye, S.F., Agholor, P.M.
View complete issue →Impact of Unsolicited SMS on COVID-19 Non-Pharmaceutical Protocol Awareness Among Civil Servants
Fadeyi, Isaac Olajide, Oyinloye Oloyede, Ibrahim, Moses Oyewole, Olajuwon Odunayo, Oghuehi, Chidi Solomon, and Arisoyin Olanrewaju
View complete issue →Challenges and Resolution of Freedom of Expression in the Digital Era in Nigeria: an Appraisal
Qaribu Yahaya Nasidi and Jamila Mohammed Dahiru
View complete issue →Assesssing the Influence of Radio Jingles on Students' Enrolment into Tertiary Institutions: a Study of Westland Polytechnic, Osun State
Pinheiro S.O, and Aro, Adebisi Kazeem
View complete issue →Analysis of Nigerians' Use of Social Media During the 2020 EndSARS Social Movement
Ufuoma Oliver Komiti, Comfort Ene Obaje
View complete issue →Nigerian Newspaper Coverage of Cultrelated Crises in Niger Delta, October 2023 – March 2024
Chigozi Eke, Alex Akpoebi Bufumoh
View complete issue →Nigerian University Students' Everyday Perceptions of Social Media, Celebrity Culture, and Behaviours
Shaafat Ahmed, Wilfred Oritsesan Olley, Ewomazino Daniel Akpor
View complete issue →A Comparative Analysis of Media Landscape, Ownership, and Digital Divide in Nigeria and Malaysia
Nurudeen Olawale Hassan, Bukola Fatimoh, Lasisi, Olatayo Samuel Agogo
View complete issue →Social Media User Experience of Cyberbullying During the 2023 General Election in Nigeria
Bettina Oboakore Agbamu, Davis Ochuko Efeurhobo, and Augustine Enameguolor Kpedudu
View complete issue →Influence of Billboard Advertisements on the Choice of Candidates in the 2023 Elections: a Study of Etsako West Voters
Sule Kasimu, Blessed Frederick Ngonso
View complete issue →Audience Perception of Nigerian Television Stations Coverage of Military Operation Against Boko Haram
Greatandy Victor Iguoba, Blessed Frederick Ngonso
View complete issue →Audience Perception of Online Hate Speech on Socio-Cultural Affiliations in Nigeria
Latifah Efua Anavberokhai, Peter Eshioke Egielewa
View complete issue →Social Media Usage and Insecurity in Nigeria: an Appraisal
Topic Peremobowei Akoje, Daniel Ofomegbe Ekhareafo, and Marcel A. Okhakhu
View complete issue →Media Convergence and Publishing in Nigeria: Challenges and Prospects
Andrew Asan Ate, Ainakhuagbor Aimiomode, Ikharo Seluman, Zekeri Ikelebe Alasa
View complete issue →Effect of TikTok Comedy Skits on the Viewership of Nollywood Movies Among Abuja Residents
Ikani Victoria Ugbededojo
View complete issue →Assessment of Challenges Militating Against Effective Performance of Television Stations in Nigeria: (Insights from Select TV Stations in Abuja and Viewers in North-Central States)
Kingdom Onyinyechi Dike, Andrew Ogah Ijwo, Benjamin Ejuwa Ogbu
View complete issue →Assessment of Parents' Communication Strategies on Boy-Child Upbringing and Incidents of Rape in Port Harcourt Metropolis, Rivers State, Nigeria
Bigman Amaonyeze Nwala, Chinwe Mirian Odionye, Flora Kemi Duke-Sunny
View complete issue →Assessement of NTA Uzairue Broadcast Messages for the Promotion of Cultural Heritage in Edo North Senatorial District, Nigeria
Odion Victor Acha, Andrew Asan Ate
View complete issue →Advantages of Robotic Journalism to Broadcasting in Nigeria
Ameh Sylvanus Ejeh
View complete issue →Influence of Broadcast Media Framing of Gender-Based Violence on Viewers: a Study of ITV, Benin, Nigeria
Esther Onuwabhagbe Nkombe, Andrew Asan Ate
View complete issue →Internet Services and Usage Among Medical Personnel of Abuja General Hospitals in Nigeria
Adama Adamu, Abubakar Shehu, Maryam Adamu Fika
View complete issue →Public Perception of Ncdc's Nonpharmaceutical Intervention Against COVID-19 and Infodemic on Social Media in North Central Nigeria
Nathanael Abrahams Odaudu, Anthony Iorver Igyuve, and Samuel Kaior Akpede
View complete issue →Adoption and Use of Social Media Platforms as Public Relations Channels in Relationship Management of Selected Universities in North Central Nigeria
Eziaha Kinglsey Nwaoguegbe, Rabiu Muhammad, Akpede Kaior
View complete issue →Nursing Mothers Awareness of Exclusive Breastfeeding Campaigns on Radio in Nasarawa State, Nigeria
Ndijida Mary Anthony, Tsegyu Santas, Josiah Sabo Kente
View complete issue →Frequency and Prominence in the Reportage of Farmers-Herders Conflicts in North-Central, Nigeria: a Comparative Analysis of the Nation and Daily Trust Newspapers, January-December 2018
Lois Otse Adams-Osigbemhe, Kwaghkondo Agber
View complete issue →The Role of the Mass Media in Early Warning and Early Response Reporting
Chukwuma Nwosu
View complete issue →Unraveling the Dynamics of Social Media in Shaping Women’s Political Participation in Nasarawa State, Nigeria
Suleiman Garba, Zainab Y. Anzaku, Mustapha Umar Turaki
View complete issue →Crises, Communication and University Pedagogy: the Poetics of Living Together in Also on Campus and Symphonic Shades by Ernest Veyu, Daisy Barro and Kelvin Ngong Toh
Nyanchi Marcel Ebliylu
View complete issue →Ecofeminism and Climate Change: Where Are the Women in the Nigeria 2022 Flooding Coverage?
Sarah Chidiebere Joe, Obed Hailsham
View complete issue →Examining Viewers’ Emotional Connections to Contestants and Their Experiences to Reality Television Programmes
Wilfred Oritsesan Olley, Joseph Chiadika, Godwin Ukwuaniamaka Iwegbue
View complete issue →The Influence of Radio Sentisitization in Curbing Female Genital Mutilation Practice in Ikeji- Arakeji
Deborah Bukunmi Babatola, Peter Olayinka Awofadeju, Olufunke Cecilia Adebayo
View complete issue →Public Perception of the Role of Public Relations in the Implementation of NPower in Benue State
Itodo Gabriel
View complete issue →Decolonising Nigeria's Journalism Educational System
Andrew Asan Ate and Joseph Omoh Ikerodah
View complete issue →Challenges of Regulating Social Media in Nigeria and Its Implications on Freedom of Expression
Arikenbi, Peter Gbenga, Timothy Omobude, and Tracy Obehi Oigiangbe
View complete issue →Application of Social and Behavioural Change Communication Strategy in the Prevention of the Malaria Pandemic in Rural Communities in Cross River State, Nigeria
Veronica Ehidiame Bassey-Duke and Njah Bassey Etta
View complete issue →Assessment of Framing of the Academic Staff Union of Universities (ASUU) Strike of 2022 by Selected Online Nigerian Newspapers
Bartholomew Terfa Dansoho, Sunday Isuwa, Ndonima Uhwe Danjuma, and James Kwen
View complete issue →Attitude of Rural Dwellers to Indigenous Radio Broadcast on COVID-19 Vaccine
Sunday Idowu, Kunle Oginni Yemi
View complete issue →New Media and Media Relations Practice in Public and Private Organisations in Edo State, Nigeria
Ewomazino Daniel Akpor, Faith Ajet, and Obinna Johnkennedy Chukwu
View complete issue →Social Dynamics and Broadcast Media Contents in Nigeria
Ubong Andem Obong, Eme Iniobong Ukpabio
View complete issue →Role of Community Radio Programme on Community Participation in Governance: a Case Study of Eji Owuro on Gerin F.m, Ilorin
Saudat Salah Abdulbaqi, Abdulbasit Adebisi Abisoye. Patrick Udende, Bashir A. Ajijola
View complete issue →Media and Conflict Resolution Experts' Views on the Influence of Media Propaganda on the Russia-Ukraine Conflict
Wilfred Oritsesan Olley, and Chiadika Ifechukwude Joseph
View complete issue →Evaluation of Communication Strategies on Hiv/aids Between Health Professionals and Residents of Oke-Ogun Area of Oyo State, Nigeria
Surajudeen Dayo Ogunsola, Kamaldin Abdulsalam Babatunde, and Aliyu Millicent Fatima
View complete issue →The Old Guard: Social Media Discourse on Atiku Abubakar's 2023 Presidential Ambition
Joe, Sarah Chidiebere
View complete issue →Television Advertising and Children's Preference of Indomie Noodles in the Jalingo Metropolis
Gbaden Jacob Chiakaan, Yavala Shimodi Jonah, and Kwapsoni Pius Kaigama
View complete issue →Newspaper Reportage of Suicide (a Study of the Nation and the Punch Newspapers)
Ifedayo Akinwalere, Rosemary Obinwa
View complete issue →Impact of Social Media on Indecent Dressing Among UNILORIN Undergraduates Living in Tanke-Okeodo
Saudat Salah Abdulbaqi, Abdulbasit Adebisi Abisoye, Patrick Udende, Bashir A. Ajijola
View complete issue →Panic and Solution Journalism Framing and Assessment of the Reportage and Spread of Coronavirus by Nigerian Newspapers
Azeez, Adeshina Lukuman, Sholola, Yusuf Ajani, Ogundeyi, Taiwo Samuel, Oladosu, Ismail Durojaye, and Ahmed, Kamaldeen Arikewuyo
View complete issue →Media and Cultural Imperialism as Progenies of Colonialism
Veronica Ehidiame Bassey-Duke and Njah Bassey Etta
View complete issue →Socio-Political Constraints to Media Practices and Professionalism in Nigeria
Eme Iniobong Ukpabio, Ubong Andem Obong
View complete issue →Corporate Advertising in the 2019 Federal Constituency Elections: a Study of Taraba South Senatorial Zone
Gbaden Jacob Chiakaan, Jeremiah Ingyesi Utiki, Lucy Ishima
View complete issue →Influence of Online Dating Among Students of Kwara State University
Folorunsho Olutobi Michael, Oladosu Ismail Durojaye, Oyelami Ruth Oluwademilade
View complete issue →Decolonizing African Broadcast Culture in the Context of Neocolonialism Paradigm: a Study of AIT and Channels TV Pidgin Programmes
Blessed Frederick Ngonso, Favour Etseoghena Michael, Naomi Jeremiah, Joshua Olatunde, Brown Michael, Edith Imasuen
View complete issue →An Evaluation of How Rape Cases Are Framed and Presented in Nigerian Newspapers
Jeremiah Enaholo Kadiri
View complete issue →An Evaluation of the Use of Drone Technology in News Gathering and Reporting: Prospects and Challenges
Ogunboyowa Adebola Omolara, Arikenbi Peter Gbenga
View complete issue →Analysis of Extra–mundane Communication in Adim New Yam Festival
Ekpe, Edemekong Lawson
View complete issue →Arm Banditry and Its Implication on Human Capital Development in Nigeria
Ogbeide Frederick, Enabunene Osazee Israel, Imuetinyan Sophia Osayomwanbor
View complete issue →Awareness, Adoption and Perception of WhatsApp Customer Service Chatbots in the Banking Sector: Perspectives from Undergraduate Students in Lagos, Nigeria
Charity A. Ben-Enukora, Agwu A. Ejem, Babatunde K. Adeyeye, Oluwafunbi F. , Ikunle, Favour E. Maduadichie
View complete issue →Communication and Sustainable Environmental Sanitation in Local Communities: a Risk Communication Process
Habiba Mohammed Sani, Amina Ahmad Aminu
View complete issue →Critical Issues in Broadcast Media Regulations in Nigeria
Ogbole John, Matthias Omu Eba
View complete issue →Dissecting Nigerian Journalists' Investigative Reporting through the Media Practitioners' Inquisitorial Lenses
Obinna Johnkennedy Chukwu, Ewomazino Daniel Akpor
View complete issue →Drugs and Alcohol Display/usage in Nigerian Music Videos and Their Impact on Students of Edo State University Uzairue
Wilfred Oritsesan Olley, Henry Anetaele Utsalo
View complete issue →Evaluation of the Use of Public Relations Strategies by the Taraba State Government on COVID-19 in the Fight Against Coronavirus Pandemic
Moses John Maikomo, Jimenda Gideon David, Jeremiah Ingyesi Utiki
View complete issue →Journalism and Human Rights in Africa
Andrew Asan Ate, Ainakhuagbor Aimiomode, Ikharo Seluman
View complete issue →New Media and the Struggle towards Professionalising Journalism Practice in Nigeria: What Hopes and Hurdles Abound?
Tordue Simon Targema, Ampandi Rahab Timothy, Dorcas Agabison
View complete issue →Undergraduates and Media Reporting of War: Edo State University Students' Perception of Russia-Ukrainian War
Peter Eshioke Egielewa, Elfreda Jesuseme Oratokhai, Mary Chiamaka Ijita, Omegie Glory Balogun, Uche David Chiwuzo, Faith Aisosa Ikponmwosa
View complete issue →The FOIA and the Fight Against Corruption in Nigeria: Perceptions and Challenges
Komiti Oliver Ufuoma
View complete issue →Appeals and Response Processes in Health Promotion Campaigns in the Context of Nigeria
Chinedu Christian Odoemelam, Queen Ohiolei Odoemelam
View complete issue →Enhancing Brand Loyalty and Equity through Effective Management
Daniel Ofomegbe Ekhareafo
View complete issue →