This study was carried out to examine the relationship between Television advertising and the preference for Indomie noodles among primary school children in the Jalingo metropolis. The study was anchored on the AIDA Model of advertising to provide a theoretical perspective. The survey research method was adopted and questionnaires were used as the instrument of data collection. Proportional and purposive sampling techniques were adopted with 400 copies of the instrument distributed in ten primary schools within the Jalingo metropolis with only 351 copies of the distributed questionnaire retrieved. Data were qualitatively and quantitatively analysed data revealed that Television advertising has influenced children on a high level, as well as lured them to choose fast food. The study concluded that there is no doubt that television advertising of Indomie noodles has impacted greatly on Children's food preference for the brand in the study area. It, therefore, recommended that producers of Indomie noodles and related brands should invest more in television advertising, advertisers of Indomie noodles should engage in research that provides a useful understanding of the various appeals to be integrated into the commercial copies of the product to attract more attention.
Vol. 1, No 1, pp. 114-127.